Each year at the beginning of January, technology enthusiasts clamor to be the first to touch, tweet, blog, gossip and play with the latest toys, devices and technology. The Consumer Electronics Show—or simply “CES” to the initiated—plays host to the world of consumer electronics. To the uninitiated, it’s pure chaos.
A few weeks ago, we proudly announced the world’s first color e-reader to feature mirasol display technology – the KYOBO eReader. We believe this announcement is the first step in changing consumer’s expectations about what an e-reader is; delivering color and interactive content, while maintaining the outdoor visibility and weeks of battery life to which they’ve become accustomed.
We just marked another important milestone for mirasol display technology. Less than twenty-four hours ago and many miles away from most of you, the world’s first e-reader to feature mirasol display technology – the Kyobo eReader – was unveiled in Seoul, South Korea.
We’ve discussed in this forum, on a number of occasions, the Biomimetic effort.
For the past several weeks, I’ve been teaching a class at the University of California, Berkeley, titled “How Would Nature Do That?” The course explores the emerging field of biomimicry and the ways in which nature-inspired innovation is driving technological change.
(Full disclosure: The class is being sponsored this semester by QMT, whose mirasol display technology was inspired by the way light reflects off a butterfly’s wings.)
The past number of months has resulted in an amazing array of new business ventures, manufacture ramping and capacity expansion for mirasol® displays and QMT. I’ve personally been involved in all of these, which should help explain my relative absence from blogging. I am excited now, however, to share with you some thoughts on our just-announced partnership with XinHua eStore that will result in the first mirasol display-enabled multimedia e-reader.
As the students of UC Berkeley converged back on campus this semester (Spring 2011), a new course taught by Tom McKeag titled, "How Would Nature Do That?" appeared in their elective offerings from the College of Natural Resources. The course is focused on biomimicry, the study of nature to find solutions that are typically both more resource efficient and environmentally sustainable than standard solutions.
For an insider’s viewpoint, we asked Paula DiPerna, author of a novel and non-fiction books, a strategic environmental and philanthropic policy advisor and an insider in the new era of digital publishing to offer her impressions on the recently completed Tools of Change for Publishing Conference. Opinions expressed here are her own, and we welcome the dialogue.
Change is happening. There is no going back.
Now, more than ever, publishers are facing the reality that an industry defined for decades by the printed page has an increasingly digital future.
Consumers are embracing emerging technologies, turning to e-readers and e-books as naturally as they turned to MP3 players and digital downloads for music.
This past Tuesday (11/30), I was named Marketing/MARCOM Leader of the Year at the PR News PR People Awards in Washington, DC. These awards recognize leaders of PR and Marketing programs judged to be best-in-class. I am obviously honored and humbled, but most of all, I want to share what's made our efforts worthy of such accolades.
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